NEWS
Miraculous Corp Partners with Global Live-Entertainment Discovery Platform Fever to Create an Interactive Miraculous™ Experience in Mexico City Starting in Spring 2025
Santa Monica, CA – October 30, 2024 – Miraculous Corp, the innovative joint venture between Mediawan and ZAG that consolidates all aspects of the Miraculous™ brand, has entered into a partnership with Fever, the leading global live-entertainment discovery platform, to create a fun and interactive Miraculous™ experience. The first event will debut in Mexico City starting in Spring 2025.
Each participant will become a vital part of the mission in this one-of-a-kind Miraculous™ adventure, set to run throughout the year in celebration of the brand’s 10th anniversary. Fans will have the chance to step into the story, joining forces with Ladybug and Cat Noir on an immersive and gamified treasure hunt, working together to save Paris from the sinister villain, Hawk Moth.
“Miraculous Corp is focused on building upon the enormous success and enthusiasm for the Miraculous brand, with a key focus on significantly expanding our presence in the live-entertainment space,” commented Andy Yeatman, CEO, Miraculous Corp USA and global operations. “Partnering with Fever, the global leader in live experiences, ensures that our fans will be treated to a thrilling, larger-than-life adventure packed with engaging, interactive elements that will captivate audiences of all ages.
“Fever is thrilled to partner with Miraculous Corp and bring the magic of their beloved characters to life through unique and unforgettable experiences,” commented Cesar Ruiz Encina, Fever Originals Regional Manager for Spanish Latam. “Collaborating on the Miraculous experience is an exciting opportunity to create immersive events that will captivate audiences of all ages. We look forward to working together and delivering moments that inspire wonder and joy.”
In Mexico, the globally loved TV series Miraculous™ – Tales of Ladybug and Cat Noir is available in Spanish on Disney and Disney+ (Seasons 1 – 5), and Televisa (Seasons 1 – 5). Season 1 is available on YouTube with Season 2 rolling out; and on Netflix Seasons 1 – 4 are available as well as Ladybug and Cat Noir: The Movie. An April 2024 report from Brand Trends International highlights Mexico as the leading country where global survey participants spontaneously rank Miraculous among their top three brands. Additionally, Mexico ranks second only to France in brand awareness among girls aged 3-9, primariliy driven by the popularity of the TV series.
