NEWS

Santa Monica, CA, October 8, 2024 – In celebration of Children’s Month in Brazil, Bob’s, a pioneer in the fast-food segment, is launching a special campaign in partnership with Miraculous Corp that will feature the superhero characters from Miraculous™ – The Adventures of Ladybug and Cat Noir,  the animated series that has captivated millions of young fans across the globe. Starting October 8^th, Ladybug (Marinette) along with her loyal partner Cat Noir (Adrien), will be featured alongside other fan favorite characters from the series in an exclusive collection of figures. This exciting promotion promises to bring extra fun and adventure to children throughout the month, creating unforgettable moments for young fans.

The campaign is part of the Bob’s Play strategy, which has been fostering strong connections with young audiences since 2023. Building on the success of recent launches and the positive feedback from parents and children, Bob’s is venturing into the  world of Miraculous to expand on this initiative.

“We are excited to see Ladybug and Cat Noir come to life in Bob’s restaurants, offering fans in Brazil a unique and interactive way to celebrate Children’s Month,” said Angela Cortez, Miraculous Corp’s VP of Licensing, Latin America and Canada. “Partnering with Bob’s allows us to bring the magic of Miraculous beyond the screen, creating unforgettable experiences for children and their families, while inspiring them to continue dreaming and embracing their own adventures.”

“We want the Bob’s brand to grow with this audience, creating memories and roots that will accompany them throughout their lives,” explains Renata Brigatti Lange, Marketing Director at Bob’s.

With the purchase of a Bob’s Play Combo–which includes a sandwich or crispy chicken sticks, a Del Valle Kapo juice, and small fries–fans of Ladybug and Cat Noir can take home figurines of four iconic characters: Ladybug, Tikki, Cat Noir, and Plagg. These figures are designed to easily be attached to backpacks, lunch boxes, and other accessories, allowing kids to keep their favorite characters close, at all times, reinforcing their bond with the show and the fun beyond mealtime.

The campaign will also feature exciting in-store activations in stores across Brazil, with themed packaging and visuals inspired by the world of Miraculous™, creating an immersive experience for children. Additionally, exclusive content will be shared on Bob’s social media channels, boosting engagement and ensuring that Children’s Month becomes an unforgettable celebration for fans and their young families.