NEWS

July 22, 2024 – Miraculous Corp’s Miraculous™ is creating a stir this summer as the globally loved superheroes from the smash hit television series and movie take up residence in the Gardens of the Château de Versailles to coincide with three annual immersive events: “Les Grandes Eaux Musicales 2024,”  “Les Grandes Eaux Nocturnes,” and “Les Jardins Musicaux,” featuring musical gardens and fountains in the ground’s gardens and groves. The event was orchestrated by TF1 Licensing with Chateau de Versailles Spectacles, a perfect collaboration for these two world-renowned brands with their strong roots in French heritage.

Throughout the summer and continuing until the end of October, families visiting the Château de Versailles will be delighted to find Ladybug and Cat Noir in the gardens. Every child who visits will receive a Miraculous activity booklet, offering an engaging way to explore the gardens and learn while having fun. This special event ensures an unforgettable experience, blending education and entertainment in an enchanting setting, making the event a highlight of the summer.

In this themed event, Marinette and Adrien are having fun on a school trip when everything takes a dramatic turn. Timetagger, a formidable enemy with the power to manipulate time, appears. He grabs the Miracle Box containing the precious Kwamis and opens a portal to the time of Louis XIV, intending to change the course of history. The Kwamis manage to escape and scatter across the gardens of the Château de Versailles. Ladybug and Cat Noir need children to help them find the Kwamis by solving games and puzzles in the various groves. 

The exciting summer activity will be supported by a multi-faceted Paris-based communications campaign throughout the summer season, orchestrated by Château de Versailles Spectacles. Promotion will include a poster campaign in the metro and on the streets of the Paris, along with an extensive joint social media campaign between Grandes Eaux de Versailles and Miraculous. 

On air since 2015, Miraculous™, produced by Miraculous Corp—a joint venture between ZAG and Mediawan Kids & Family—has become a true global phenomenon. Broadcast six days a week on TFOU, the adventures of Ladybug and Cat Noir averaged a 38% audience share among 4-10-year-olds* on TF1 in 2023, with steady, positive growth since it went on air.

The Miraculous™ brand has over 400 global licensing partners and is managed in France by TF1 Licensing, with 50 partners in France including Bandai (the distributor for global master toy partner Playmates Toys), Playmobil, Swatch, Hachette, and more recently, Comptoir du bain with a range of hygiene products for children. And on September 28, the first global Miraculous Day celebration will take place to include numerous on-air and in-store activations.

About Miraculous

Celebrating its 10th Anniversary in 2025, Miraculous™ – Tales of Ladybug and Cat Noir is the French sensation crafted by the visionary trio of Thomas Astruc, Nathanaël Bronn, and Jeremy Zag. Captivating audiences across 150 territories since its 2015 debut, Miraculous™ – Tales of Ladybug & Cat Noir follows the adventures of two seemingly typical teens, Marinette and Adrien, who magically transform into secret superheroes Ladybug and Cat Noir to save their city of Paris from unexpected villains! Five seasons of the series are currently available across the globe, with season six currently in production. The movie adaptation, Miraculous™: Ladybug & Cat Noir, The Movie, directed by Jeremy Zag, shattered records as one of the most-watched French animated films worldwide.

With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 38 billion views on YouTube (authorized and user-generated content); over 250 million downloads of the official app; and over 720 million+ plays on Roblox. Over 740 million products have been sold and retail sales have surpassed US$1.5B worldwide to date. Miraculous is the winner of 40 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

About Miraculous Corp

Miraculous Corp is the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag, that reunites all facets of the globally acclaimed Miraculous franchise. The mission of Miraculous Corp is to elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale. Miraculous Corp aims to deploy creations around the franchise and opening the door to a new era of iconic characters and captivating narratives. Ladybug’s adventures will soon unfold new content around the world.

About Château de Versailles Spectacles

Château de Versailles Spectacles, a private company subsidiary of the Public Establishment of the Château de Versailles, programs and produces all the show activity held within the castle grounds: the musical season of the Royal Opera, the Grandes Eaux Musicales, the Nocturnal Fountains Shows, costume balls and evenings, major outdoor shows, events, and even contemporary art exhibitions. In 2023, CVS welcomed nearly 3 million spectators – https://www.chateauversailles-spectacles.fr/