NEWS

Paris, France – May 20, 2024: The newly launched Miraculous Corp—the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag that reunites all facets of the globally acclaimed Miraculous franchise—has signed multiple food and beverage partners around the world for the globally beloved Miraculous™ brand.

With an upcoming back-to-school August 2024 launch across North America and Europe, Surprise Drinks, a top-selling beverage company renowned for its innovative “surprise” collectible toy hidden in a capsule attached to the bottle, will be launching a range of Miraculous™ flavored water across both continents at leading supermarkets. Made from natural spring water without preservatives, artificial colors, flavors, or added sugars, and enriched with vitamins, Surprise Drinks offers fun for kids while keeping them hydrated and healthy. Meanwhile in the U.S., The Ricky Joy Company, one of the most well recognized and loved brands for kids in the Hispanic market will launch a range of Miraculous™ drinks, jellies, and candies in June.

In Europe, long-term partner Dolfin S.p.A will be launching a new Miraculous™ confectionary range this summer to include confectionary and chocolate eggs; and San Carlo, the leader in Italy in the potato chips and savory snacks market, incorporates the series superheroes on their potato chip packages.

And several new Miraculous™ initiatives are in the works across the Middle East and North Africa to launch this summer. In Saudi Arabia, Herfy, one of the largest fast-food chains in the Middle East with more than 380 restaurants is launching a Miraculous™ kids Happy Meal program; Turkey’s İÇİM, who have been bringing high-quality and nutritious products to consumers since 1998, will be soft launching a Miraculous™  line of milk shakes in June with a 360 marketing campaign starting in September; Delice Danone will be launching a juice line in Tunisia; and Les Eaux Minérales d’Oulmès in Morocco will have bottled water promotion. Also, SAI GROUP Kandiz is  launching Miraculous™  frozen ready meals, made with fresh, healthy ingredients. Initial offerings include Spaghetti Bolognese, Shepherd’s Pie, and Tomato Mascarpone Spaghetti. These nutritious and convenient meals will be available at top stores in the UAE, and Saudi Arabia, as well as the UK and Germany. More meals are in development.

In Mexico, ICEE is gearing up to release of the third series of limited-edition ™plastic cups in July. Over 250,000 cups will showcase six original Miraculous Manga designs and will be distributed across 840 ICEE retail partners, spanning 4,000 points of sale. With the enthusiastic reception of the previous two waves, ICEE expects this promotion to be a hit with fans once again.

“Full of adventure and inspiration, Miraculous™ – Tales of Ladybug & Cat Noir continues to entertain kids across the globe, and a key part of their connection is engaging with their favorite characters and products beyond the screen,” commented Lisa K. Foster, Sr. Vice President, Licensing, North America, Miraculous Corp, on behalf of the global licensing team. “These latest agreements with partners around the world provide fans with a range of nutritious and hydrating beverages and meals along with delightful treats for a little indulgence as part of a balanced diet!”

About Miraculous™

The 3D-CGI-animated superhero aspirational action-comedy series Miraculous™ – Tales of Ladybug & Cat Noir is everyone’s superhero story. Ranked by IMDB amongst the Top 10 Best Animated Shows in the last 20 years, season five of the series is available in over 120 countries across the globe and the highly anticipated superhero blockbuster Miraculous: Ladybug and Cat Noir, The Movie launched in July 2023. With a core audience of 52% girls and 48% boys ages 6-12, and a massive fan base of young adult “Miraculers,” (ages 15-25), Miraculous has become a digital planetary craze with over 38 billion views on YouTube (authorized and user-generated content); over 250 million downloads of the official app; and over 650 million+ plays on Roblox. Over 300 million products have been sold and retail sales have surpassed US$1B worldwide to date. Miraculous is the winner of 30 awards including Best Animated Series in the Kids Programming category at the 2023 Kidscreen Awards.

About Miraculous Corp

Miraculous Corp is the groundbreaking joint-venture between Mediawan, Europe’s premier independent production powerhouse led by Pierre-Antoine Capton, and ZAG, the innovative independent animation studio renowned for crafting original tales and IPs led by Jeremy Zag, that reunites all facets of the globally acclaimed Miraculous franchise. The mission of Miraculous Corp is to elevate the brand’s global footprint, overseeing both creative endeavors and commercial ventures to magnify its influence on a worldwide scale. Miraculous Corp aims to deploy creations around the franchise and opening the door to a new era of iconic characters and captivating narratives. Ladybug’s adventures will soon unfold new content around the world.