NEWS

The Miraculous franchise is expanding its presence in the immersive entertainment space with the world premiere of “Miraculous: Ladybug & Cat Noir Adventure,” launching in Mexico City on Apr. 10. Developed by Fever, in collaboration with Miraculous Corp, the experience marks a strategic step in leveraging location-based entertainment (LBE) to enhance audience engagement for the Miraculous brand. 

Each participant will become a vital part of the mission in this one-of-a-kind Miraculous adventure, set to run throughout the year to celebrate the brand’s 10th anniversary at Parque Las Antenas, a premier shopping and entertainment destination in Mexico City. Given Latin America’s strong Miraculous fanbase, Mexico City was strategically chosen for the global premiere. 

“The launch of ‘Miraculous: Ladybug & Cat Noir Adventure’ is a defining moment for the brand and our vision for multi-platform expansion,” says Eva Rodriguez, global licensing director, location-based entertainment, Miraculous Corp. “As the demand for experiential entertainment grows, this activation reinforces our strategy to deepen audience engagement through innovative, interactive experiences. We are delighted to partner with Fever to bring this beloved franchise to life in an entirely new way.” 

“Fever is delighted to partner with Miraculous Corp to bring the magic of their beloved characters to life through unique and immersive experiences,” says Cesar Ruiz Encina, regional manager, Spanish Latam, Fever Originals. “With ‘Miraculous: Ladybug & Cat Noir Adventure,’ we are excited to offer fans an unforgettable journey that blends adventure, teamwork and cutting-edge interactive elements. This collaboration exemplifies our passion for transforming storytelling into real-world entertainment that captivates audiences of all ages. We look forward to working together and debuting this experience in Mexico City, delivering moments of wonder and joy to Miraculous fans.”  

Designed for families and younger audiences (ages 4 to 14), the 90-minute adventure will allow visitors to enter the Miraculous universe, embarking on a mission alongside Ladybug and Cat Noir to save Paris from the villain Hawk Moth. Each participant will receive a Miraculous mask and a special device to help them collect Akumas, uncover clues, and unlock new superpowers by working as a team. Racing against the clock, they will explore iconic landmarks such as the Eiffel Tower, Arc de Triomphe, Louvre Museum, and the Seine River, completing challenges to achieve their mission.  

“Miraculous: Ladybug & Cat Noir Adventure” will be filled with photo opportunities, themed settings from the series, fun group activities and a relaxation area inspired by Marinette’s bakery, where visitors and their companions can relax and enjoy an authentic French boulangerie. An exclusive store will also offer official merchandise, allowing fans to take a piece of Miraculous home. 

Since its 2015 debut, Miraculous Corp’s 3D-CGI-animated series Miraculous™ – Tales of Ladybug & Cat Noir, and three animated specials, have captivated audiences across 150 territories worldwide. The series follows teenagers Marinette and Adrian, who harness the power of ancient magical jewels, to transform into the secret superheroes Ladybug and Cat Noir.

In Miraculous™ World – London at the Edge of Time, Marinette’s precious Miraculous earrings—the source of her superhero powers—have been stolen. Bunnyx comes to her rescue and together, they travel back in time where Marinette unlocks a thrilling new transformation, becoming  Chronobug, a formidable version of Ladybug who merges the strength and wisdom of her past selves! Together, they must save the future by solving a double mystery: who discovered Ladybug’s secret identity, and how did they steal her Miraculous? As they delve deeper, they uncover a powerful enemy threatening Ladybug’s very existence, leading to a shocking twist that will leave fans on the edge of their seats!

“Disney continues to be a key strategic partner, and we are thrilled to collaborate again with them to bring this exciting new Miraculous adventure to Disney audiences worldwide,” said Andy Yeatman, CEO Miraculous Corp USA and Global Operations. “Miraculous™ World: London at the Edge of Time bridges the first five seasons and introduces a new villain, setting the stage for season six. We’re eager for fans to experience this thrilling new chapter, filled with the bravery, self-discovery, and teamwork that have made the series a beloved favorite.”

In 2023, global demand for Miraculous remained strong. According to Parrot Analytics, among school-age children, the Miraculous TV series ranked as the #1 most in-demand show in France, the #1 most in-demand show for girls worldwide, the #3 most in-demand show in the US, and #4 globally. Additionally, it was the #1 in-demand kids’ show in France.